Systems transformation in the wild.
We don't do fluff. Our case studies are deep-dives into the architecture, logic, and results of real RevOps interventions.
How a Series B SaaS Rebuilt their CRM Architecture and Reduced CAC by 31%
After 18 months of data chaos, a 90-person SaaS company undertook a full CRM data model redesign — eliminating 47% of redundant fields and unifying their contact object.
Read full case study31%
CAC reduction
2 wks
Faster sales cycle
47%
Redundant fields cut
Plugging the $2M Leak: Automating Global Lead Routing for a Global Enterprise
Transitioning from manual spreadsheets to a real-time, logic-based routing engine that reduced Speed-to-Lead from 24 hours to 4 minutes.
Read full case study98%
Response time drop
+22%
MQL to Op conversion
15hr/wk
Manual work saved
From Bonus to Predictable Pipeline: Scaling Expansion Revenue via Reverse ETL
Using product usage signals to trigger automated 'Expansion Qualified Lead' (EQL) workflows, driving a 40% increase in upsell opportunities.
Read full case study40%
Upsell increase
128%
Expansion NRR
94%
PQL Accuracy
Building Executive-Level Revenue Intelligence: How We Made Marketing Contribution Visible
Marketing was running a $500,000 annual budget across multiple channels with almost no visibility into what any of it was producing. This is the account of how we rebuilt the measurement infrastructure from the ground up, making marketing contribution visible for the first time.
Read full case study68%
Reduction in CAC Variance
91%
Attribution Coverage
4 hrs
Board Pack Build Time
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We're always looking for practitioners who have built world-class systems. If you've achieved significant results, we'd love to document your play.
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